Case Study: Lendio increases qualified leads and lowers CPL with Avalaunch Media

Lendio boosts qualified leads 7.12X with Avalaunch Media

Avalaunch Media partnered with Lendio, a leading online marketplace for small business loans, to manage their Google Ads. The challenge was to increase the quality and quantity of leads for their fintech services while significantly lowering the overall cost per lead.

The solution involved a comprehensive Google Ads audit and a strategy that integrated revenue-based bidding, improved audience targeting, and ongoing creative optimization through A/B testing. As a result, Avalaunch Media helped Lendio achieve a 7.12x increase in qualified leads, a 117% decrease in cost per lead, and doubled their loan application rate from 23% to 41% over an 18-month period.

Lendio