Case Study: EarthX boosts event attendance and revenue with Avalaunch Media

EarthX drives 8,000 leads and $1.3M in revenue with Avalaunch Media

EarthX, an international nonprofit environmental organization, faced a major setback when their in-person events saw a disappointing turnout after the pandemic. Their challenge was to attract new sponsors, exhibitors, and attendees for their 2023 event to continue their mission. They sought out the expertise of Avalaunch Media for a marketing strategy involving branding, content marketing, SEO, and advertising.

Avalaunch Media partnered with EarthX to rebuild momentum through a strategy of bold messaging, content-driven campaigns, and data-informed optimization. The results were outstanding, generating $1.3 million in revenue from exhibitors, over 8,000 new leads, and more than 5,000 attendees. Avalaunch Media's efforts also achieved remarkably high email open rates, averaging 25% and sometimes exceeding 40%.

EarthX