Case Study: Cove drives more qualified leads and engagement with Avalaunch Media

Cove lowers CPA by 29% with Avalaunch Media

Cove, a U.S.-based home security company, wanted to grow revenue while maintaining return on ad spend by showcasing authentic customer experiences. They partnered with the paid advertising team at Avalaunch Media to create a video ad campaign focused on user reviews and testimonials.

Avalaunch Media produced a variety of user-generated style videos, then built and optimized targeted ad campaigns across social platforms. The results from Avalaunch Media's work included a 15% lower CPA for prospecting, a 29% lower CPA for retargeting, 3x more engagement, and a 150% increase in thumb stop ratio, driving significant revenue growth.

Cove