Case Study: Conga boosts qualified leads and cuts cost per lead with Avalaunch Media’s Google Ads strategy

Conga boosts qualified leads 300% with Avalaunch Media

Conga, an enterprise SaaS company, sought to improve its Google Ads performance to generate more monthly qualified leads while lowering its cost per acquisition. After working with several other agencies with average results, they partnered with Avalaunch Media to optimize their account.

Avalaunch Media conducted an extensive audit and restructured Conga's Google Ads account from the ground up, improving audience targeting and campaign segmentation. This strategy implemented by Avalaunch Media led to a 300% year-over-year increase in qualified leads and a 57% decrease in cost per lead, exceeding annual MQL targets by over 100%.

Conga