Case Study: Ballet West achieves record ticket sales with Avalaunch Media

Ballet West boosts ticket sales 26% with Avalaunch Media

Ballet West, a renowned ballet company, sought to revitalize their digital advertising to increase brand exposure and ticket sales after their previous agency relationship had grown stale. They partnered with Avalaunch Media for services including Google Ads, Facebook Ads, and creative development to better target their ideal audience and drive ticket purchases.

Avalaunch Media implemented a structured system for campaign creation, audience targeting, and performance analysis for each ballet production. This solution drove record results, including a 26% year-over-year increase in overall ticket sales and a 21% increase for *The Nutcracker*. A production of *Swan Lake* became the company's second-most attended show in history, generating over $960,000 in revenue and meeting its goal at over 100%. Avalaunch Media's strategic marketing partnership was credited as a key factor in this sustainable growth.

Ballet West