Case Study: Altius Test Prep boosts engagement and organic traffic with Avalaunch Media

Altius Test Prep boosts organic traffic 77.8% with Avalaunch Media

Altius Test Prep, a specialized MCAT preparation company, needed to better understand the specific requirements of its diverse audience segments, including internal stakeholders, current students, and prospective students, to improve its programs and marketing strategy. To achieve this goal, Altius collaborated with vendor Avalaunch Media to conduct comprehensive research and develop a future-ready plan.

Avalaunch Media implemented a strategy that included focus group research, a website redesign, SEO and content optimization, and targeted paid media campaigns. This approach successfully addressed the unique needs of each audience segment. The results for Altius Test Prep were significant, including a 77.8% increase in organic traffic, a 32.5% increase in page 1 keywords, and 18 targeted keywords moving into the top 3 search positions, all within three months.

Altius Test Prep