Case Study: Yesway achieves scalable, confident sales tax compliance with Avalara MatrixMaster

Yesway - Customer Case Study

Yesway is a rapidly growing convenience-store chain that expands through acquisitions and now operates 150 stores across multiple Midwestern and Southwestern states. Rapid growth creates massive sales-tax complexity—single acquisitions can add thousands of SKUs and each state (and sometimes local rules) treats products differently—putting the company at risk for fines, penalties, and customer issues.

Yesway integrated Avalara MatrixMaster (recommended by its back-office provider, PDI) to automate taxability determinations. Avalara processes weekly SKU lists, returns state-specific tax matrices in days (the initial 50,000+ SKU matrix arrived within a month), and also flags SNAP eligibility, letting stores update registers in minutes. The result: streamlined processes, stronger compliance and taxability confidence, and reduced compliance risk.

Yesway

Lisa Dodson

Price Book Manager