Case Study: Xero Shoes achieves effortless sales tax automation with Avalara

Xero Shoes goes feet first into sales tax automation

Xero Shoes, the Denver-based footwear company, grew from a small online seller into a fast-expanding business, but manual sales tax filing became unmanageable as tax laws changed and the company added more states. After disappointing experiences with cheaper competitors, Xero Shoes turned to Avalara for a more reliable automated sales tax solution that would work with WooCommerce.

Avalara implemented its prebuilt WooCommerce integration, helping Xero Shoes go live in less than a week. The solution automated sales tax calculation, collection, filing, and remittance, reducing the burden on the accounting team and making it easy to add new states; Xero Shoes also noted the setup was “squeaky clean” and that Avalara became one part of the tech stack they no longer had to think about.

Xero Shoes

Steven Sashen

CEO