Case Study: Therabody achieves simpler global tax compliance with Avalara

Therabody eases pain of complex global tax compliance with Avalara

Therabody, a wellness technology company behind Theragun and more than 30 recovery and performance devices, faced mounting tax compliance challenges as it expanded across ecommerce, Amazon, retail, hospitality, distributors, and international markets. Rapid growth, post-Wayfair nexus rules, and a major ERP reconfiguration made it difficult to manage multistate sales tax, GST/VAT obligations, and thousands of exemption certificates manually.

Therabody used Avalara to automate tax compliance with products including Avalara Exemption Certificate Management, AvaTax, and Avalara for Shopify. Avalara helped Therabody validate more than 5,200 exemption certificates, connect NetSuite with Shopify Plus and retail POS, and improve tax calculation and filing accuracy across U.S. and global channels, reducing manual work and supporting audit readiness.

Therabody

Kevin Crowley

Accounting Manager