Case Study: The Vitamin Shoppe achieves confident tax compliance and major time savings with Avalara MatrixMaster

The Vitamin Shoppe Finds Relief With Avalara MatrixMaster

The Vitamin Shoppe, a national retailer with more than 780 stores and over 25,000 SKUs, faced a complex sales-tax challenge: product taxability varies by jurisdiction, is often subjective, and was extremely time-consuming to research (it took three days to categorize just 100 items). This complexity and the risk of audits made it difficult for the company to ensure consistent compliance across retail and online channels.

The company selected Avalara MatrixMaster, leveraging its 15 million–code UPC database and specialist tax analysts to build a complete taxability matrix delivered for review within 30 days. The solution improved accuracy and compliance, saved substantial time and labor, provided ongoing audit support and a long-term point of contact, and reduced the company’s tax risk.

The Vitamin Shoppe

Diana Rancy

Sales Tax Manager