Case Study: Threadless achieves sales tax compliance and scalable growth with Avalara

Online marketplace finds peace of mind and ability to scale with Avalara

Threadless is an online community and ecommerce marketplace that prints and drop-ships artist-designed products. As the company grew and sales-tax rules changed after the South Dakota v. Wayfair decision, Threadless faced rising sales- and use-tax complexity and mounting state inquiries—work the small team didn’t want to build expertise around or handle in-house.

Threadless implemented Avalara (AvaTax, Returns, AvaTax Cross-Border and Managed Tariff Code Classification), letting Avalara register the company in states, automate tax calculations and filings, and assign HS codes for international shipments. The result: reliable compliance, reduced need to hire dedicated tax staff, smoother international selling, and the freedom for the team to focus on scaling the business.

Threadless

Jason Macatangay

Chief Financial Officer