Case Study: Natural Health Trends Corp. achieves simplified multi‑state sales-tax compliance and automated filings with Avalara

Natural Health Trends Corp. - Customer Case Study

Natural Health Trends Corporation, an international direct‑selling and e‑commerce company, faced a rapid expansion of sales tax obligations after agreeing to collect tax on behalf of distributors, creating nexus in nearly every U.S. state. Susan Smith, Director of Financial Planning and Analysis, found the growing number of jurisdictions and constantly changing rules and rates too complex and time‑consuming to manage in‑house.

They implemented Avalara AvaTax and Avalara Returns, integrating AvaTax with their in‑house billing system and Oracle financials. Avalara calculates taxes, provides reporting for GL reconciliation, and files returns on their behalf, simplifying compliance, reducing staffing needs, and giving the company confidence that multi‑jurisdictional tax processing is accurate and supported.

Natural Health Trends Corp.

Susan Smith

Director of Financial Planning and Analysis, Natural Health Trends Corp.