Case Study: MiiR achieves seamless sales tax compliance and scalable growth with Avalara

MiiR Manages Company Growth and Tax Obligations Seamlessly

MiiR is a Seattle-based drinkware company founded in 2010 that sells online, through resellers, and via corporate partnerships while directing a portion of sales to community projects. As the business grew, manual sales tax management — tracking ZIP-code rate changes, updating spreadsheets, reconciling returns, and monitoring evolving nexus rules — became time-consuming, error-prone, and a compliance risk.

MiiR implemented Avalara (AvaTax, Managed Returns, and Sales Tax Registration) integrated with Acumatica and Shopify to automate tax calculations, threshold monitoring, return filing, and multi-state registrations. The automation cut reconciliation work and compliance risk, gave the team confidence in collected rates and filings, supported expansion into 20 additional states by 2020, and freed staff to focus on growth and strategic priorities.

MiiR

Bryan Papé

Chief Executive Officer and Founder