Case Study: Ganz achieves automated, maintenance-free sales tax compliance with Avalara AvaTax

Ganz - Customer Case Study

Ganz, a manufacturer of giftware, home décor and plush toys, sells products and interactive services through Ganz Interactive and Webkinz, requiring strict COPPA compliance and separation of game activity from sales transactions. Their ecommerce operation was complex—mostly U.S. customers plus international VAT rules—and their prior on‑premises tax solution was costly, hard to maintain, and ill-suited to handle dual currencies (taxed dollars and untaxed virtual points).

They implemented Avalara AvaTax, a cloud-based, low‑maintenance solution that integrated seamlessly with their ecommerce engine (no middleware required). The result was automated, accurate tax calculation across jurisdictions, reduced admin burden and maintenance, and freed the team to focus on growing the business rather than sales‑tax management.

Ganz

Adam Litvack

Ecommerce Manager, Ganz