Case Study: Furniture Row achieves streamlined sales tax compliance and reduced audit risk with Avalara

Furniture Row - Customer Case Study

Furniture Row is a national manufacturer and retailer of home furnishings that faced a complex, constantly changing multi‑jurisdictional sales tax environment. Sales Tax Manager Heather Gravelle was dealing with frequent audits and problems with exemption certificates and no‑tax sales, and needed to move from an internal, manual process to an outsourced solution to ensure compliance.

Furniture Row implemented Avalara CertCapture and AvaTax after Avalara guaranteed they could meet the project requirements at a reasonable price. The tools improved certificate collection and tax calculation, reduced liability and the frequency of state and multi‑jurisdiction audits, and delivered a compliant, scalable process that the company is pleased with.

Furniture Row

Heather Gravelle

Sales Tax Manager, Furniture Row