Case Study: Firewire Surfboards achieves scalable sales tax compliance with Avalara

Firewire Surfboards manages nexus exposure across new markets

Firewire Surfboards, a surfboard maker expanding through DTC and wholesale channels, faced growing sales tax compliance complexity as it entered new states and international markets. Its lean accounting team also had to manage rising ecommerce volume and nexus exposure from its consignment model, creating a need for a scalable, cloud-based solution. Avalara’s tax compliance software, including AvaTax, was used to help address these challenges.

Avalara integrated with Firewire Surfboards’ Acumatica ERP and automated sales tax calculation, state tax registrations, and ongoing compliance in just 30 days. The result was a more efficient, accurate process that let Firewire manage sales tax without adding headcount, while Avalara’s nexus monitoring helped the company identify potential exposure in new jurisdictions and sell with greater confidence.

Firewire Surfboards

Franklin Shiraki

Chief Financial Officer