Case Study: Diamondback Branding achieves automated sales tax compliance and time savings with Avalara

Ecommerce marketing company grows fast, adopts tax automation

Diamondback Branding is an Austin-based promotional-products and ecommerce company that grew rapidly from a garage startup to roughly $15 million in annual revenue. That growth exposed them to multistate sales-tax nexus rules while they were only collecting tax in one state, creating compliance risk, complexity, and inefficient manual processes.

Diamondback integrated Avalara AvaTax and Avalara Returns with Brightpearl and Shopify Plus (testing began July 2019; went live January 2020) to automate tax calculation and filing. The automation simplified calculations and returns, saved the equivalent of one to two full‑time administrator roles, reduced audit risk, and gave the team confidence that tax rates and rules stay current.

Diamondback Branding

William Lovelace

Founder and Chief Executive Officer