Case Study: Christian Louboutin achieves fast, accurate real-time sales tax and simplified compliance with Avalara AvaTax

Christian Louboutin - Customer Case Study

Christian Louboutin, the Paris-based luxury footwear and handbag brand, needed a way to reliably calculate sales tax for its global ecommerce business. Head of Ecommerce Bruno Oghittu faced the particular challenge of U.S. sales tax complexity—rates and rules that vary by state, county, city, and even by apparel tax holidays—plus the need to present a final, accurate price to customers in real time to avoid cart abandonment.

The company implemented Avalara AvaTax, a quick, low-friction setup that required only configuring tax codes and flipping a switch. AvaTax automatically handles industry-specific rules and multi-jurisdiction nexus (including enabling Canadian transactions), delivers fast and accurate calculations at checkout, simplifies monthly reporting, and reduced manual research and administrative overhead—backed by responsive Avalara support.

Christian Louboutin

Bruno Oghittu

Head of Ecommerce, Christian Louboutin