Case Study: All In Merchandise achieves accurate sales-tax reporting and reduced audit liability with Avalara

All In Merchandise - Customer Case Study

All In Merchandise, a New York–based ecommerce business that sells custom screen‑printed band merchandise (including its 518 Prints line) across the U.S. and more than 90 countries, was struggling with sales‑tax compliance. Prior automated tax tools produced errors and required manual fixes, prompted questions from the company’s CPA, and left founders like partner Amelia Valero‑Brust worried about liability and audit risk.

Switching to Avalara AvaTax and Avalara Returns gave the company far more robust, detailed reporting and eliminated the inaccuracies they’d been seeing. The move reduced filing costs, lowered per‑call pricing, provided responsive support, and ultimately delivered greater confidence in tax calculations and reduced audit exposure.

All In Merchandise

Amelia Valero-Brust

Partner, All In Merchandise