Case Study: StoneCo achieves 76% more SEO conversions with Avalanche Creative

StoneCo boosts SEO conversions 76% with Avalanche Creative

StoneCo, a Michigan-based supplier of crushed stone and aggregate, faced the challenge of converting its growing search visibility into actual leads and phone calls. They partnered with Avalanche Creative for SEO services to address unclear lead attribution, a lack of localized content for "near me" searches, and insufficient tracking to measure performance in their highly seasonal industry.

Avalanche Creative implemented a solution focused on local SEO, creating optimized product and product-location pages along with educational blog content. This strategy significantly increased their keyword rankings and featured snippets. By also optimizing their Google Business Profile and making conversion rate improvements, Avalanche helped generate 246 phone calls in six months and drove a 76% year-over-year increase in conversions for StoneCo.

Stoneco