Case Study: Kiuwan Boosts Organic Traffic and Conversions with Avalanche Creative

Kiuwan boosts organic users 132% with Avalanche Creative

Avalanche Creative partnered with Kiuwan, a provider of security vulnerability scanning tools, after the launch of Kiuwan's new website led to a significant loss of online visibility and qualified leads. The challenges included technical website issues, a poor user experience for generating trial requests and quotes, and an ineffective implementation of their free code scan offer.

The solution from Avalanche Creative involved a comprehensive SEO strategy including monthly audits, technical and on-page SEO fixes, a backlinking campaign, and the creation of four professional content pieces per month. This work resulted in a 132% year-over-year increase in organic users, with over half of organic conversions being trial requests, and a 28% increase in nonbranded keyword rankings.

Kiuwan