Case Study: HR Collaborative boosts keyword rankings with Avalanche Creative

HR Collaborative boosts keyword rankings 70% with Avalanche Creative

The HR Collaborative, an HR firm that helps businesses develop their HR function, needed a content strategy to improve their keyword rankings and better align their website's messaging with the language their customers use. They engaged Avalanche Creative for its SEO services to address this challenge and attract more clients.

Avalanche Creative implemented a comprehensive solution including a backlink campaign to increase domain authority and a new content plan focused on HR consulting topics. This strategy significantly improved their SEO; the number of keywords they rank for increased from 226 to 386, and top 10 rankings grew from 16 to 30. Avalanche Creative also helped achieve an 81% improvement in technical site health and a 183% year-over-year increase in organic conversions.

HR Collaborative