Case Study: Calvin Theological Seminary boosts website traffic and conversions with Avalanche Creative

Calvin Theological Seminary nearly doubles website traffic with Avalanche Creative

Calvin Theological Seminary, a Christian reformed school, needed a new website with an intuitive and scalable content structure. Their existing site, built on an unfriendly CMS, provided a poor user experience and offered no value to search engines. They partnered with Avalanche Creative for a website project to address these challenges.

Avalanche Creative solved this by first creating a clear sitemap and then overhauling the program pages for better organic visibility. The solution included a custom page type for easy, consistent content additions. As a result, the seminary saw a 98% increase in website traffic and a 1,303% increase in total conversions after the new site launched.

Calvin Theological Seminary