Case Study: Scotch-Brite refreshes its brand and engages young homeowners with Avakon+

Scotch-Brite reaches 22,028 fans in 2016 with Avakon+

The customer, Scotch-Brite, a well-known cleaning brand in Greece, faced the challenge of an outdated brand image and a need to connect with a younger demographic aged 25-35. The vendor, Avakon+, was engaged to develop a refreshing strategy and a new media platform to communicate the brand's values.

Avakon+ launched a dedicated Facebook page for the brand, creating video content, GIFs, and contests to promote a new core message focused on spending less time on housework. This strategy successfully targeted modern home lovers, resulting in a page gaining over 22,000 fans and achieving a 5.6% average engagement rate, over 6.7 million total reach, and 638,000 video views.

Scotch-Brite