Case Study: My Planet Raises Awareness for Beach Cleanups with Avakon+

My Planet reaches 501,852 people with Avakon+ beach cleanup activation

The customer, My Planet, an eco-friendly cleaning product series, faced the challenge that its annual CSR initiative—cleaning Greek sea shores with a children's yachting school—went completely unnoticed. They needed an activation from vendor Avakon+ to raise public awareness of this environmental action.

Avakon+ created a movie-style trailer and a documentary video featuring the children, which was promoted via a Facebook app that invited users to take a pledge. This solution successfully raised massive awareness, reaching over 500,000 people and generating over 4,000 engagements. Most significantly, the campaign drove over 114,000 people to take the pledge and participate, effectively meeting My Planet's goal.

My Planet