Case Study: 3M achieves 92% reach with avakon+ Facebook video campaign

3M reaches 92% of potential audience with Avakon+

The customer, 3M, a global science company, wanted to launch an integrated awareness video campaign on Facebook for its Greek audience. 3M Hellas engaged Avakon+ to adapt its global "3M Science. Applied to life." campaign and to plan a strategic media buy.

Avakon+ adapted the videos for the Greek market and optimized the Facebook ad campaigns through careful audience segmentation and continuous adjustments. The results were impressive, surpassing the video views target by 78% and the reach target by 83%, achieving 1.35 million video views and a total reach of 2.9 million people. For its performance, Avakon+ won the Best Use of KPIs Award at the 2016 Corporate Affairs Excellence Awards.

3M