Case Study: a privately owned consumer electronics company achieves 1B+ impressions and a PE exit with Avaans Media

Privately Owned Consumer Electronics Company drives 1B+ impressions with Avaans Media

A privately owned consumer electronics company faced the challenge of building consumer credibility to drive sales while simultaneously establishing investor-grade authority to support an international capital raise. They engaged the PR firm Avaans Media to execute a program that could accurately represent their scientific air purification technology and build a coherent brand narrative across multiple commercial verticals.

Avaans Media implemented a comprehensive strategy that included consumer media activation, scientific content development, and executive thought leadership, all coordinated with the client's other agency partners. The results for the consumer electronics company were significant, including over one billion earned media impressions, a 150% single-day sales increase from a Today Show feature, a 25% gain in share of voice, and ultimately, the securing of international growth capital leading to a successful private equity exit.