Case Study: a Canadian-based regulated consumer cannabis brand achieves a completed M&A with Avaans Media

a Canadian-based regulated consumer cannabis brand completes M&A with Avaans Media after 985M earned media reach

A Canadian-based regulated consumer cannabis brand needed to establish media credibility with US investors and industry press to facilitate a planned merger, facing high regulatory complexity and a fixed timeline. Avaans Media was engaged to build a narrative and create investor-grade proof for the acquisition.

Avaans Media implemented a systematic earned media program that included outreach to financial journalists, global reputation monitoring, and executive thought leadership. This approach resulted in an earned media reach of 985 million, an 11,240% increase in target audience visits, and a 291% lift in competitive share of voice, culminating in the successful completion of the M&A event.