Case Study: Cargill enhances bakery customer engagement with Avaamo

Cargill brings bakery customer support to WhatsApp in Asia with Avaamo

Cargill, one of the world's largest agricultural commodities companies, faced the challenge of educating and supporting its bakers and confectionery customers on the use of new, healthier ingredients and formulations. To extend its resources and provide advanced information on topics like oils and nutrition, Cargill's bakery marketing team turned to vendor Avaamo to implement a solution.

Avaamo built the Bakery Services Virtual Assistant to inform Cargill's customers of new formulations and allow them to query the company. To make the solution easily accessible, especially for a consumer demographic in Asia, the virtual assistant was made available on WhatsApp. Avaamo successfully provided Cargill with a digital tool for customer engagement and support.

Cargill