Case Study: a leading international marketplace achieves +84% LTV growth with Auxia

How a Leading Marketplace Drove +84% LTV Increase with AI-Driven Journeys

A leading international marketplace sought to improve user personalization to drive lifetime value but faced several challenges using their existing Braze setup. Their difficulties included an inability to determine the optimal next best action for each user, limited personalization, and a lack of control over their in-app UI/UX. To address this, they partnered with Auxia to implement its AI-driven decision agent.

Auxia's platform provided real-time data consolidation, automated machine learning models, and the ability to test a vast number of content variations. This solution enabled multi-objective optimization for the marketplace. The results included an 84% uplift in cross-category LTV, a 5x increase in CTR, and a 4% increase in cross-category purchases, demonstrating the significant impact of Auxia's AI-driven personalization.