Case Study: a global language education platform achieves 40% higher engagement with Auxia

Global Language Learning App Drives +40% Increase in Engagement

A global language education company sought to enhance user engagement and increase free-to-paid conversion by delivering more personalized learning journeys. They faced a challenge in determining which users to further engage, what specific content to surface, and which premium tier to recommend. They turned to Auxia to implement its AI decisioning capabilities to address these personalization and growth strategies.

Auxia's system dynamically determined the right lesson and action for each user, testing over 20 initial content variations and eventually expanding to more than 50. The integration was seamless and took less than a month to configure. The solution delivered by Auxia resulted in a +40% uplift in the primary engagement metric, a +7% increase in free-to-paid conversion, and a 7-10x return on investment.