Case Study: Hobbii achieves scalable global fulfillment with AutoStore

Hobbii processes 16,500 orders in 24 hours with AutoStore

Hobbii, a Danish e-commerce retailer, faced significant challenges scaling its global fulfillment operations from its warehouse in Greve. As order volumes grew across more than 80 countries, its manual processes led to high walking distances, complex batch management, and an inability to meet early carrier pickup windows. Seeking a faster, more scalable solution, Hobbii partnered with AutoStore to automate its fulfillment.

AutoStore implemented a goods-to-person robotic system, which includes 116 robots retrieving bins from a high-density grid and delivering them to operators at ports. This solution, integrated by Element Logic, consolidated picking and packing into a single streamlined workflow. The results were transformative, enabling Hobbii to process up to 16,500 orders in 24 hours and nearly 70,000 picks in a single day. This allowed them to consistently meet carrier deadlines, shorten delivery times, and support their global e-commerce growth.

Hobbii