Case Study: Helly Hansen cuts order fulfillment time by 83% with AutoStore automation

AutoStore Powers Rapid Expansion for Helly Hansen

Helly Hansen, a global leader in sportswear and workwear, faced significant scalability challenges as it rapidly expanded in the U.S. market. Their manual, labor-intensive warehouse processes in Sumner, WA, struggled with increasing demand and the complexity of handling various order types while maintaining customer satisfaction and operational excellence.

The solution was an AutoStore automated storage and retrieval system, implemented by partner Element Logic. The system, featuring 36 Robots and 50,000 Bins, cut order fulfillment time by 83% from days to mere hours. This dramatically improved customer satisfaction and order accuracy, provided a unified operation for B2B and B2C orders, and created a scalable foundation for Helly Hansen's continued growth.

Helly Hansen

Andrew Aldworth

Quality Compliance Manager