Case Study: Mastel Ford-Lincoln achieves faster closings and higher CSI with Autosoft DMS mobile app

Mastel Ford-Lincoln Increases Closing Ratios and CSI Scores With Mobile App

Mastel Ford-Lincoln, a busy dealership in Olean, NY, needed faster communications, negotiations, and finance workflows to boost closing ratios and improve the customer experience. They turned to Autosoft DMS and its mobile desking and financing app to enable sales staff and management to work deals anytime, anywhere without returning to the dealership.

Autosoft DMS’s mobile app—featuring driver’s license scanning, auto-population into the DMS, and RouteOne-integrated desking—streamlined transactions so deals can be started and financed from a smartphone or tablet. As a result, roughly 50% of license scans and deals now begin in the mobile app, finance processing time for numbers drops to about 5–10 minutes, and customer satisfaction scores rose 4.7% year-to-date to 97.2%, driving higher closing ratios and increased sales grosses for Mastel Ford-Lincoln.

Mastel Ford-Lincoln

Matt Peters

Dealer Principal