Case Study: McDermott Motors Tirecraft achieves 15% profit growth and increased customer trust with AutoServe1

McDermott Motors Tirecraft Creates Trust and Removes Buyers Remorse with Digital Inspections

McDermott Motors Tirecraft, a downtown Toronto European repair shop founded in 1995, needed a modern way to build customer trust, improve internal communication, and capture contact info at drop-off. Owner James McDermott evaluated several options and chose AutoServe1’s digital inspection software for its simplicity and tight integration with their Protractor shop management system.

AutoServe1’s solution standardized inspections, required photos of findings and positives, and delivered clear, multimedia reports to customers by email/SMS, which helped raise their email/phone capture rate to 91%, boost profits by 15% year-over-year, and markedly improve in-shop communication and customer trust. McDermott says the roughly $3,000/year investment in AutoServe1 quickly paid off by making the shop more professional, streamlining workflows, and increasing customer retention.

McDermott Motors Tirecraft

James McDermott

Owner