Case Study: Zimbrick BMW boosts conquest sales with automotiveMastermind

Zimbrick BMW Outpaces Regional Brand Growth With Mastermind's Conquest Solution

Zimbrick BMW was struggling with the high cost and low returns of conquest marketing, a tactic they found necessary for dealership growth. They turned to automotiveMastermind for a more effective conquest solution after seeing success with the vendor's retention marketing.

automotiveMastermind provided an intuitive platform that started conversations with the right consumers, supplying Zimbrick's sales team with qualified leads and the data to know how to proceed. As a result, the dealership sold 33 conquest vehicles during a four-month pilot with an average acquisition cost of $286, and their growth outpaced regional brand performance by over 10 times.

Zimbrick BMW

Andy LaBerge

General Manager