Case Study: Audi of Tulsa boosts sales and ROI with automotiveMastermind

Selling More Audi’s with an ROI That Can’t Be Beat

Audi of Tulsa sought more advanced analytics and better customer support to deepen relationships with its customers and boost sales. The dealership had been dissatisfied with its previous data mining vendor. They partnered with automotiveMastermind for its predictive behavior technology to gain a better vantage point for viewing each customer.

automotiveMastermind provided an easy-to-use service featuring a proprietary algorithm that generates Behavior Prediction Scores and creates personalized marketing campaigns. This solution gave the sales team a 360-degree view of each customer with personalized talking points. The results were significant, with the vendor being directly credited for 18 sales in one month, representing a quarter of the dealership's business. Email open rates soared to 39% and click-through rates to 48%, far exceeding industry averages. automotiveMastermind also drove up service revenues and helped win conquest sales.

Audi Tulsa

John Hill

General Manager