Case Study: Route 44 Toyota boosts sales and customer engagement with automotiveMastermind

Route 44 Toyota - Customer Case Study

Route 44 Toyota, a dealership in Massachusetts, was challenged by its previous data mining provider which required its sales staff to do too much manual work and offered little support. Seeking a true partner, the dealership turned to automotiveMastermind and its predictive behavior technology to gain better consumer insights and drive sales.

automotiveMastermind implemented its platform featuring a Behavior Prediction Score and micro-targeted campaigns. The solution delivered significant results for Route 44 Toyota, including moving 65 cars in three months at a very low cost per sale, increasing year-over-year sales by 9%, and achieving email open and click-through rates far exceeding industry averages. The vendor provided the dealership with a true partnership and actionable customer intelligence.

Route 44 Toyota

Tim Bruno

General Manager