Case Study: Crest INFINITI drives higher-margin sales with automotiveMastermind

Predictive marketing CAMPAIGNS drives sales with Higher Margins

Crest INFINITI, a Dallas-area dealership, was seeking a comprehensive, standalone platform to provide its team with rich, actionable customer data. The goal was to support accountable marketing efforts that were effective without over-saturating clients, moving beyond their existing equity mining tools. They partnered with automotiveMastermind to meet this challenge.

automotiveMastermind’s solution, including its Predictive Marketing Campaigns and Behavior Prediction Score (BPS), provided the dealership with deep customer intelligence. This led to significant results, including 143 car sales attributed directly to the campaigns in a three-month period. The vendor’s support and training were also highlighted as exceptional, contributing directly to high-margin sales and enabling the dealership to successfully engage and sell to previously unsold service customers.

Crest INFINITI

Austin Arledge

Sales Director