Case Study: Jim Norton Toyota boosts sales and ROI with automotiveMastermind

Oklahoma Dealers Turns Big Data into Huge Earnings

Jim Norton Toyota, a successful Oklahoma dealership, found its existing data mining provider's service to be insufficient, describing it as a lackluster relationship that was "fine, but not a full package." The dealership's challenge was to move beyond simple analytics and find a way to make predictive data both productive and profitable for their sales process. To address this, they selected automotiveMastermind as their new technology and marketing partner.

automotiveMastermind implemented its predictive analytics and marketing automation platform, which provided actionable insights through a user-friendly dashboard. The solution enabled the dealership to precisely predict buying behavior and automate personalized customer communications. The results were immediate and significant; within two months, email engagement rates soared to nearly double the industry average, and the dealership sold twice as many cars as with their previous provider. This led to a marketing cost per sale of $222, a remarkable 18X ROI, and a 20% increase in sales, elevating the dealership's regional ranking. General Manager Michael Rentschler rated automotiveMastermind a "10" for its simplicity and effectiveness.

Jim Norton Toyota

Michael Rentschler

General Manager