Case Study: Russ Darrow Mazda of Madison achieves a 32.2-point lift in loyalty with automotiveMastermind

Mazda Dealership Sees 32.2 Point Lift in Loyalty with Market EyeQ

Russ Darrow Mazda of Madison, a Mazda dealership in Wisconsin, faced the challenge of attracting quality store traffic after business disruptions caused by the COVID-19 pandemic. The dealership is not located on a major highway and needed an efficient way to engage price-conscious buyers with personalized information to maintain customer loyalty. automotiveMastermind provided its Market EyeQ sales platform as a solution.

By using automotiveMastermind's Market EyeQ to identify and target the best leads with predictive marketing, the dealership implemented a strict customer communication cadence. This solution enabled them to sell the same number of vehicles in April 2020 as they did the previous year and achieve a 12% year-over-year increase in units sold by May. Most significantly, the partnership resulted in a remarkable 32.2-point lift in customer loyalty within the first eight months.

Russ Darrow Mazda of Madison

Jeff Meadows

General Manager