Case Study: Williams Honda boosts sales and rises to #2 in district with automotiveMastermind

Mastermind makes Williams Honda a believer

Williams Honda, a dealership in Upstate New York, faced a challenging sales year in 2018 due to a lack of corporate incentives for its key models. General Manager Brad Lister turned to automotiveMastermind for a solution to help the store reach its ambitious sales goals after seeing a demonstration of its services.

By partnering with automotiveMastermind, the dealership gained insights into which prospects were most likely to buy and received vital talking points for its sales team. This solution was completely attributed for the store's best sales month in years, with 106 vehicles sold in July 2018, a significant increase from their previous 60-90 per month. automotiveMastermind also contributed to an incremental 7-8% in new car sales and helped the dealership achieve its highest district ranking in four years.

Williams Honda

Brad Lister

General Manager