Case Study: Lexus of Towson boosts sales and dealer adoption with automotiveMastermind

Lexus store shifts up to automotiveMastermind

Lexus of Towson, a high-performing Lexus dealership, faced a challenge with its existing data provider. Their sales team found the technology difficult to use, resulting in only 30% adoption and modest results. They needed a more advanced and user-friendly platform from a vendor like automotiveMastermind to increase usage and drive more sales.

automotiveMastermind provided its behavior prediction and marketing platform, which featured a simplified interface and tailored customer insights. This solution led to a dramatic increase in sales staff adoption to 80%. A specific campaign achieved a 63% close rate, significantly higher than their typical rate, and resulted in 20 deals. automotiveMastermind also helped the dealership achieve email open and click-through rates far exceeding industry averages.

Lexus of Towson

Paul Longaker

General Sales Manager