Case Study: Suburban Cadillac of Troy achieves record sales growth with automotiveMastermind’s Market EyeQ

Cadillac Dealership Sees 12 Months of YoY Record Sales with Market EyeQ

Suburban Cadillac of Troy, a Cadillac dealership, was at a competitive disadvantage with no third-party data program. Despite a high volume of service customers, they lacked a sophisticated way to convert them into new car buyers or conquest customers from other brands, relying only on occasional mass email blasts. They sought a consistent, personalized communication method powered by quality data.

The dealership implemented the Market EyeQ sales and marketing platform from automotiveMastermind. This solution provided personalized campaigns based on best-in-class data, which drove high response rates. As a result, Suburban Cadillac of Troy achieved 12 consecutive months of year-over-year record sales, successfully converting service customers into new vehicle buyers.

Suburban Cadillac of Troy

Marija Cvetkovska

Business Development Manager