Case Study: BMW of Manhattan achieves 12-14% sales growth with automotiveMastermind

BMW of Manhattan - Customer Case Study

BMW of Manhattan, New York City's premier BMW dealership, faced a challenge in its competitive market after its previous data mining efforts proved too time-consuming and unproductive. The dealership needed a smarter way to identify and connect with customers who were ready to buy. They turned to automotiveMastermind and its predictive analytics platform for a solution.

automotiveMastermind’s solution provided the sales team with a simplified interface featuring predictive behavior analysis, including Behavior Prediction Scores and actionable customer intelligence. This implementation delivered significant results for the dealership, including a 12-14% sales growth and a 2% increase in retention. The highly personalized marketing campaigns generated up to 240 responses per campaign, with email open rates soaring to 55%, vastly outperforming industry averages. automotiveMastermind became the central, indispensable tool for the sales team's daily operations.

BMW of Manhattan

Adrian Turek

General Sales Manager