Case Study: BMW of San Francisco boosts sales and retention with automotiveMastermind

BMW Dealer Meets the Ultimate Sales-driving Machine

BMW of San Francisco, a highly successful dealership, faced the challenge of modernizing its operations while maintaining the highly personalized customer experiences key to its sales and retention. To address this, they partnered with automotiveMastermind for its predictive behavior technology and marketing solutions.

automotiveMastermind provided innovative technology that delivered predictive analytics and personalized marketing communications, enabling the sales team to understand customer behavior and micro-target offers. This solution yielded a significant return on investment, generating $80,000 monthly from a $6,000 spend. The dealership sold an additional 15-20 cars per month, rose to become the #2 dealership in its region, and achieved the highest retention rate in Northern California at 46%.

BMW of San Francisco

Ralph Macia

General Sales Manager