Case Study: Fred Haas Toyota World builds customer goodwill and boosts inventory with automotiveMastermind's Market EyeQ

Auto Dealer Grows Used Car Inventory and Loyalty with Market EyeQ

Fred Haas Toyota World faced industry-wide challenges during the COVID-19 pandemic, including fluctuating customer traffic, staffing issues, and critical inventory shortages. They partnered with automotiveMastermind and its Market EyeQ platform to proactively reach out to customers who were in unfavorable financial situations with their current vehicles, such as those with high-interest loans or negative equity.

Using the Market EyeQ solution from automotiveMastermind, the dealership identified customers who could benefit from the then-current high vehicle values and manufacturer offers. This allowed them to transform a negative situation for a customer into a positive outcome, such as moving someone from a 7% APR loan to a 0% APR offer on a new vehicle while managing the negative equity. The result was a significant win-win: automotiveMastermind helped the dealership build customer loyalty and goodwill, increase their inventory of desirable pre-owned vehicles with full service histories, and secure their position as a top-volume dealer.

Fred Haas Toyota World

Jim Wilkinson

Sales Director