Case Study: Macrina Bakery achieves improved delivery efficiency and vehicle visibility with Automile

Macrina Bakery Shares the Importance of Adapting to Growth and Prioritizing Customer Expectations

Macrina Bakery, a Seattle-based retail and wholesale bakery with 250 employees, four cafés and a fleet of 16 delivery vans making roughly 60 deliveries a day, needed better oversight of early-morning logistics. Coordinating routes, monitoring vehicle reliability and ensuring drivers were following efficient routes were key challenges, so Macrina implemented Automile’s fleet-management solution.

Automile gives Macrina real-time vehicle location, trip reports and route review tools so dispatchers can find broken-down vans, verify accident details, and compare routes to identify and replicate more efficient driving patterns. The visibility has improved operational control, helped optimize routes (shortening some shifts), strengthened driver and vehicle safety, and supported expected insurance and cost savings—demonstrating clear operational impact from Automile’s solution.

Macrina Bakery

Scott France

Owner