Case Study: Rogers Communications achieves $235K/year cost savings and automated customer data updates with Automation Anywhere

RCI Automates Customer Data Updates for its Credit and Collections Group

Rogers Communications, Inc. (RCI), Canada’s largest communications and media company, needed to streamline its Credit Operations group, which was manually handling returned mail and payment-profile updates across dozens of legacy platforms after years of acquisitions. These repetitive processes consumed significant staff time, created data errors, and increased costs and customer friction.

RCI deployed Automation Anywhere to interact with its CRM and underlying systems, automating daily returned-mail and payment-update workflows. The bot-driven solution reduced the work to about 0.25 FTE, saved roughly $235,000 annually, improved billing and contact-data quality, lowered returned-mail volume, and boosted collections and timely marketing outreach.

Rogers Communications

George Lirantzis

Operations Planning Manager, RCI Credit Operations