Case Study: Bancolombia S A achieves 1300% ROI and $7M in new revenue with Automation Anywhere

Leveraging Intelligent Process Automation 1300% ROI Delivers Increased CSAT and $7M in New Revenue Streams

Bancolombia, a top-10 Latin American banking group serving customers across 12 countries, needed to build a virtual workforce that combined human, robotic, cognitive, and analytic capabilities to improve customer experience, automate repetitive tasks, and transform the way human and robotic workers coordinate.

Using Automation Anywhere bots to process structured and unstructured data, Bancolombia automated hundreds of front- and back-office processes, freeing 127K branch hours per year, saving 11K days in back-office work, and boosting service efficiency by 51%. The program cut $19M in provisioning costs, generated $7M in new revenue, increased customer satisfaction, delivered a 1300% ROI in the first year, and established governance, CoE, and operational models for continued expansion.

Bancolombia S A

Jorge Ivan Otalvaro

VP Service Delivery and Operations